Complete Digital Marketing Business Course

Complete Digital Marketing Business Course!!

KEAK & DIGI CAMPS (An Innovation Factory Business Course)
12-16.03.2018 / 10:00-15:00

About:

A unique 30 Hour Practical Program!!
Register Early Bird…

Go Advanced

-Avoid common mistakes that cost beginners a fortune

-Define your audience and unique selling proposition

-Perform market research to validate your idea

-Build a WordPress website in an hour without any coding

-Write Copy That Sells

-Email marketing

-Get found in the search engines with SEO

-Drive Traffic & Sales with simple “how to” YouTube Video

-Measure results and track success with Google Analytics

-And much much more!


What am I going to get from this course?

Grow your own business from scratch

Make better decisions on how to market your business

Upgrade your digital marketing skills for a new job or career change

Earn good money for digital marketing jobs on freelance sites

Modules:

Digital Marketing Fundamentals

Introduction to Digital Marketing
8 Ways to Find Your Audience Online
Introduction to Market Research

WordPress

Introduction to WordPress

How to Choose a Domain Name

Domain Registration & Hosting

How to Install WordPress

How to Add Pages & Posts to WordPress

Google Analytics for WordPress

How to Choose & Install a Premium Theme

Email Marketing

Introduction to Email Marketing

Why List Building Is So Important

How to Integrate MailChimp with WordPress

How to Turn Your Homepage Into a Landing Page

How to Use Pop Ups & Opt In Forms

How to Use LeadPages to Grow Faster

Copywriting-Content

Introduction to Copywriting

What is Copywriting & Why is it Important?

How to Write For Your Buyer Persona

11 Tips to Write Magnetic Headlines

A.I.D.A – Interest, Desire & Action


Search Engine Optimization (SEO)

Introduction to SEO

How to SEO Optimise Your Homepage

How to Verify Your Website in The Google Search Console

How to Improve Website Performance & Speed

How to Take the Google Mobile Friendly Test

How to Do Keyword Research: Steps & Strategy

How to Quickly Brainstorm 1000’s of Keyword Ideas

How to Narrow Down Your Keyword List using Google Keyword Planner

How to Assess Keyword Competition & Choose Target Keywords

How to Write Title Tags Search Engines Love

How to Skyrocket Clickthrough Rate with Meta Descriptions

How to Appear in the Google Image Search Results

Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

How to Maximise Links for Your SEO Campaigns

How to Create Content That Generates Links & Social Shares on Autopilot

How to Leverage Authority Websites and Top of the Search Results


YouTube Marketing

Introduction to YouTube
YouTube Marketing Strategy
The Subscriber Advantage
YouTube Acccount Set Up & Optimization
YouTube Keyword Research
YouTube Video Structure
YouTube SEO
YouTube Promotion
YouTube Analytics

Social Media Marketing
Facebook Marketing
Instagram Marketing
Pinterest Marketing

Google Ad words & Webmaster Tools

Introduction to Google Adwords

Benefits of Google Adwords

How Google Adwords Works

Define Success & Set Up Tracking

Analyse Your PPC Competition

Have a Congruent Landing Page

Select The Right Campaign Type

Target Your Audience

Determine Your Bids & Budgets

Write Effective Ads

Choose Profitable Keywords

Advanced Campaign Settings

Measure & Optimise

Assignment – Google Adwords


Google Analytics

Introduction to Google Analytics

Google Analytics Audit Checklist

Install Google Analytics

Enable These 3 Essential Reports

Set up Goal Tracking to Measure Success

Filter Internal Traffic So You Don’t Skew Your Data

Add Custom Dashboard to Reveal 12 Essential Metrics

Get Notified for Traffic Drops & Spikes with Custom Alerts

Make Google Analytics Annotations So You Don’t Forget

Analyze Demographics Reports (Age, Gender, Interests & Behaviour)

Analyze Geo Report (Language & Location)

Analyze Technology & Mobile Report (Browser, OS & Devices)

Analyze Acquisition Overview Report

Analyze Source/Medium Report

Analyze Best Days to Post

Use Campaign Tagging to Improve Acquisition Data Accuracy

Analyze Landing Pages Report

Analyze All Pages Report

Analyze Exit Pages Report

Analyze Goals Report

Assignment – Google Analytics


Bonus Modules:
-How to Remove Spam Traffic

-59 Keys Ads Success


Program Cost/Payment Methods:

€120 – Early Bird Till 05.03.2018

€70 KEAK Member’s
€380 Booking

Registration Required.

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